Social Activation
Having a strong social activation for Instagram Reels, stories, and in feed posts is essential for any automotive company looking to showcase their brand and connect with their target audience. For Honda, it's important to showcase these elements in creative ways that resonate with potential customers. Reels can be used to showcase the spaciousness of the vehicle with fun time-lapse videos of packing the car for a weekend getaway. Stories can be used to highlight the sportiness of the vehicle with behind-the-scenes footage of high-performance testing. In-feed posts can be used to emphasize the value of the vehicle with feature highlights and customer testimonials. Consistent, engaging content across all three formats will help build brand awareness and loyalty, as well as drive traffic to the company's website for potential sales.