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content production
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HONDA.com – Adventure starts here with the all-New 2020 passport
Photography
Videography
Stop-Motion
Time-lapse
Automotive
2019
We teamed up with the creative house at Honda, in support with photographer Aaron Brimhall & JB5 Productions to feature the all-new 2020 Honda Passport in various destinations in California. With loads of cargo and passenger space, and speedy powertrain, Honda creates tomorrow's world to elevate the joy and freedom of mobility for all.
Storytelling was a crucial part to this campaign strategy. Our approach was to feature a younger demographic of friends, mountain biking, glamping, and roaming the desert of California. It’s important to put yourself in the position of the consumer, feeling as if they are on the adventure too. No matter who you’re with, where you choose to explore, the Honda Passport provides the best combination of spaciousness, sportiness, and value.
Having a strong social activation for Instagram Reels, stories, and in feed posts is essential for any automotive company looking to showcase their brand and connect with their target audience. For Honda, it's important to showcase these elements in creative ways that resonate with potential customers. Reels can be used to showcase the spaciousness of the vehicle with fun time-lapse videos of packing the car for a weekend getaway. Stories can be used to highlight the sportiness of the vehicle with behind-the-scenes footage of high-performance testing. In-feed posts can be used to emphasize the value of the vehicle with feature highlights and customer testimonials. Consistent, engaging content across all three formats will help build brand awareness and loyalty, as well as drive traffic to the company's website for potential sales.
"Aaron Brimhall's work reminds us that cars are more than just machines – They're works of art that tell a story and capture our imagination.
His photographs are a testament to the beauty of the automotive industry and the power of human creativity."
– CEO & Founder of MWA // Tj Kolesnik
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