mobile-First Shopping Experience
Mobile devices offer convenience, allowing customers to shop on-the-go and make impulse purchases. We kept this top of mind throughout our overall content strategy.
• 72% of US online shoppers made impulse purchases on mobile devices.
• Mobile commerce accounted for 54.9% of e-commerce sales in 2021, projected to reach 73% by 2023.
• 74% of mobile users are more likely to return to a mobile-friendly website.