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Manssion

Case study tagline.

  • CONTENT PRODUCTION

  • STRATEGY & PERFORMANCE

1–01

MANSSION.com –
An E-commerce Men's jewelry brand driven to set the bar in the digital Dtc space.

scope of work

Art Direction
Creative Direction
Editorial Photography
Editorial Videography
E-Commerce Photography
Email Design & Strategy

INDUSTRY

Fashion & Apparel

DATE

2022

challenge

A mobile-first shopping experience is vital for MANSSION, an online men's jewelry brand. This was a top priority when developing assets. With the rise in mobile usage for shopping, optimizing the website for mobile browsing was a crucial component in the customer research and strategy phase. This keeps MANSSION competitive in meeting customer expectations and increasing sales, as 74% of mobile users said they were more likely to return to a mobile-friendly website.

solution

We dove deep into the research and development stage to see what competitors were doing differently to stick out. We came to the conclusion – high-end E-Commerce photography to elevate the shopping experience, with supplemental lifestyle imagery. Attention to detail, lighting, color profile, and post-production was the name of the game here.

results

25%

Increase in Conversion Rate

50%

Decrease in costs per purchase

30%

Increase Key Product Revenue

65%

Increase in ROAS

Elevated E-Commerce Experience

MANSSION started with decent e-comm photography, but needed to really take it to the next level. With our expertise, we worked closely with the internal creative team at MANSSION to ideate and develop transformative assets that will live throughout the website. We dove deep into the research and development stage to see what competitors were doing differently to stick out. Here are the results.

BIG TAGLINE BIG TAGLINE BIG TAGLINE

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