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CONTENT PRODUCTION
STRATEGY & PERFORMANCE
1–01
MANSSION.com –
An E-commerce Men's jewelry brand driven to set the bar in the digital Dtc space.
Art Direction
Creative Direction
Editorial Photography
Editorial Videography
E-Commerce Photography
Email Design & Strategy
Fashion & Apparel
2022
A mobile-first shopping experience is vital for MANSSION, an online men's jewelry brand. This was a top priority when developing assets. With the rise in mobile usage for shopping, optimizing the website for mobile browsing was a crucial component in the customer research and strategy phase. This keeps MANSSION competitive in meeting customer expectations and increasing sales, as 74% of mobile users said they were more likely to return to a mobile-friendly website.
We dove deep into the research and development stage to see what competitors were doing differently to stick out. We came to the conclusion – high-end E-Commerce photography to elevate the shopping experience, with supplemental lifestyle imagery. Attention to detail, lighting, color profile, and post-production was the name of the game here.
25%
Increase in Conversion Rate
50%
Decrease in costs per purchase
30%
Increase Key Product Revenue
65%
Increase in ROAS
MANSSION started with decent e-comm photography, but needed to really take it to the next level. With our expertise, we worked closely with the internal creative team at MANSSION to ideate and develop transformative assets that will live throughout the website. We dove deep into the research and development stage to see what competitors were doing differently to stick out. Here are the results.
Mobile devices offer convenience, allowing customers to shop on-the-go and make impulse purchases. We kept this top of mind throughout our overall content strategy.
• 72% of US online shoppers made impulse purchases on mobile devices.
• Mobile commerce accounted for 54.9% of e-commerce sales in 2021, projected to reach 73% by 2023.
• 74% of mobile users are more likely to return to a mobile-friendly website.
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