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By Founders, for Founders – We work directly with DTC brands & operators to help grow your business.
Creative & Design Direction
EMail design
1–02
YEEZY –
A multifaceted visionary whose influence transcends traditional boundaries. He effortlessly blends the realms of fashion, music, and cultural intellect, redefining what it means to be a contemporary icon.
Flow Strategy
Campaign Strategy
Email Design & Strategy
Segmentation
Fashion & Apparel
2024
Working with someone like Ye presents both unique challenges and opportunities. Known for his strong artistic vision and exacting standards, meeting and aligning with his creative expectations can be demanding, requiring us to understand and interpret his unique aesthetic and preferences accurately. Ye's creative process is known for its spontaneity and willingness to experiment. This required us to be highly flexible, ready to pivot directions or adjust strategies quickly as new ideas or inspirations emerge.
We made 50+ pieces of creative to test multiple things that went against all eCommerce best practices. Sometimes, less is more.
$73.9K
Attributed Revenue - Campaigns
In 48 hour time period
12.46%
Click-Through Rate - Single Campaign
Audience: 992,514. Open Rate: 62.59%
Attributed Revenue: $297,681
$8M
Attributed Revenue - Automations
Post Purchase & Abandon Cart Flows
11.18%
Click-Through Rate - Yzy Pods
Audience: 434,725. Open Rate: 68.87%
Attributed Revenue: $245,208
Our approach was built on the principle that persistence pays off—where 100 no's inevitably pave the way for a few crucial yes's.
Throughout this process, we pushed the boundaries of conventional marketing, aligning our efforts with Ye's visionary brand ethos. Each piece of email creative was meticulously designed to resonate with his audience, capturing the essence of his innovative spirit and unique aesthetic.
A transformative collaboration where our creative team crafted over 50 pieces of email creative, ranging of GIF's, weirdly shaped objects, rotating images and invested countless hours in strategic planning.
Perseverance and strategic insight are essential ingredients for success.
Less is more.
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BIG TAGLINE BIG TAGLINE BIG TAGLINE
