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True CLassic

Case study tagline.

  • Email/SMS Strategy & Development

1–01

trueclassic.com–
A leading direct-to-consumer (DTC) clothing brand with a market value of $200M.

scope of work

Flow Strategy
Campaign Strategy
Marketing Strategy
Creative Strategy
Segmentation
App Push
Owned Media

INDUSTRY

Fashion & Apparel

DATE

2024

challenge

True Classic isn't just a clothing brand—it's a lifestyle. Their challenge wasn't just about selling T-shirts; it was about creating a cultural movement around the idea of simplicity, quality, and timelessness through their retention funnels.


Our mission was clear: drive revenue and do it swiftly. The pressure was on, considering the heightened ad spend and traffic typical of Q4/BFCM. We knew speed was of the essence.

solution

When faced with the challenge of impressing a powerhouse brand like True Classic, we knew we had to think outside the box. Our approach is all about going deeper, peeling back layers to reveal actionable insights that drive tangible results.In the case of our audit, we didn't settle for the obvious.

We delved into their data platforms, spending hours meticulously analyzing everything from top-selling products to page conversion rates, repurchase behavior, and more.Our key takeaway? In the fast-paced world of True Classic, success requires more than just surface-level solutions.

results

28%

Increase in Revenue Per Email
In International Welcome Series

21%

Increase in Revenue Per Email
In Post-Purchase Flow

8%

Increase in Revenue Per Email
Domestic – Welcome Series #1

18.3%

Increase in SMS during 5-day
Black Friday/Cyber Monday

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