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By Founders, for Founders – We work directly with DTC brands & operators to help grow your business.
Email/SMS Strategy & Development
1–01
trueclassic.com–
A leading direct-to-consumer (DTC) clothing brand with a market value of $200M.
JUMP TO A SECTION
– The Audit
– Thrown Into The Fire
– Rapid Execution
– Revenue Generation
– Enhancing Repurchase Rates
– Accelerating Repeat Purchases
Flow Strategy
Campaign Strategy
Marketing Strategy
Creative Strategy
Segmentation
App Push
Owned Media
Fashion & Apparel
2024
True Classic isn't just a clothing brand—it's a lifestyle. Their challenge wasn't just about selling T-shirts; it was about creating a cultural movement around the idea of simplicity, quality, and timelessness through their retention funnels.
Our mission was clear: drive revenue and do it swiftly. The pressure was on, considering the heightened ad spend and traffic typical of Q4/BFCM. We knew speed was of the essence.
When faced with the challenge of impressing a powerhouse brand like True Classic, we knew we had to think outside the box. Our approach is all about going deeper, peeling back layers to reveal actionable insights that drive tangible results.In the case of our audit, we didn't settle for the obvious.
We delved into their data platforms, spending hours meticulously analyzing everything from top-selling products to page conversion rates, repurchase behavior, and more.Our key takeaway? In the fast-paced world of True Classic, success requires more than just surface-level solutions.
28%
Increase in Revenue Per Email
In International Welcome Series
21%
Increase in Revenue Per Email
In Post-Purchase Flow
8%
Increase in Revenue Per Email
Domestic – Welcome Series #1
18.3%
Increase in SMS revenue during
5-day Black Friday/Cyber Monday
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How do you walk into a $200M account you haven’t touched, 30 days before BFCM, and make an impact without falling on your face? You prioritize and execute.
We had to generate True Classic revenue - and we had to do it fast. Taking into consideration increased ad spend & traffic during Q4/BFCM, our short timeline to execute, and the business needs, we decided to hammer–
Welcome Series
Post Purchase
Campaign Segmentation
Here’s why:
Welcome Series: If we could split test their WS 1-3, both US and INTL to increase their RPE by 5-10% down the line, that would be a massive (and measurable) win. With TC’s volume, we could rapidly test and iterate until we found success, but we had to set it up right away.
Post Purchase: We found critical insights within their data platforms on top repurchase rate and CLV products. If we could slot these early into the PP flow while also increasing RPE, that would help the business capitalize on short, medium, and long term revenue.
Campaign Segmentation: With a massive increase in send volume, it helps to be even more surgical with segmentation to keep costs down while trying to activate winback, hibernating, and at-risk customers. If we could find efficient wins in underutilized segments - that's a win.
Key Takeaway: In the first 30 days, focus on the biggest needle movers and ferociously attack them until you win. You will make mistakes but remember: Move fast. Over communicate. Display extreme ownership. Crush results.
BIG TAGLINE BIG TAGLINE BIG TAGLINE
